Client: Poliestetica Pignatelli
Photography & retouch: Matteo Mescalchin
Studio: Digitalmovie.it
Photography & retouch: Matteo Mescalchin
Studio: Digitalmovie.it
Production coordinator: Andrea Mescalchin
Client's brief:
Creating a series of images for each product including packshots, close ups and creative compositions using selected ingredients or props.
Guidelines:
Stylistic guidelines were predefined for the background levels and colors in order to match the web design.
Stylistic guidelines were predefined for the background levels and colors in order to match the web design.
Lighting:
The main goal of the different setups was to keep the best style continuity through the series while fine adjusting the lighting for the different products.
The retouch
Retouch work was essential to the polished images but also to facilitate the shoot sometimes breaking down images in multiple exposures also to speed up the process.
A good control over contrast and reflections allowed for a seamless workflow also contributing to the overall consistency.
Retouch work was essential to the polished images but also to facilitate the shoot sometimes breaking down images in multiple exposures also to speed up the process.
A good control over contrast and reflections allowed for a seamless workflow also contributing to the overall consistency.
Thanks for watching.