Project: Caffè Cartapani - A Story of Excellence.
Client: Caffè Cartapani
Art Director: Matteo Calorini @raineridesign
Photographer: Matteo Mescalchin @digitalmovie.it
Tech & Crew : digitalmovie.it
Project coordinator: Andrea Mescalchin @digitalmovie.it
Retouch: Matteo Mescalchin @digitalmovie.it
What the project is all about:
The photo series visually goes through the whole coffee production process from selection of raw beans to served coffee drinks, constantly maintaining the feeling of great attention to quality across the aroma journey.
How it's made
From the photographic point of view, the goal is to infuse the feeling of a warm aroma across the series. This is achieved by using a calibrated color correction and a coherent lighting style.
The roasting process is controlled by advanced technology for the best temperature gradient preserving and enhancing all the aroma features.
Official tasting is a ritual performed by long experienced experts.
State of the art espresso by Caffè Cartapani
Finally, some coffee drinks are served with style. Enjoy.
Thank you for watching.