The project:
Bioma garments are not part of seasonal collections, but come to life from selected individual natural materials, and are designed to enhance the specific characteristics.
Brand profile:
Bioma only uses high-quality, natural Italian materials, carefully selected by our experts, to guarantee the athlete maximum performance in terms of breathability and thermal comfort.
Image style:
Such upmarket product line called for stylish pictures to convey a sense of distinctive taste and look. So I decided to set a relatively low depth of field combined with some selected color palette to shape some visual identity for the series.
Lighting:
Essential component to achieve the desired image look, lighting scenarios were very different for different sports. If natural light has been a consistent base across the board, it has been modified and implemented with some artificial corrections along the way.
Thanks for watching.