Alpine Action in the Italian Dolomites
This series showcases an exhilarating photoshoot in a hand-selected Italian location, where the raw beauty of natural landscapes meets the peak of human performance. Athletes engaged in trail running, Nordic walking, and hiking, allowing us to capture the energy of movement against a backdrop of breathtaking scenery.
Vision & Work
The goal was to capture the essence of outdoor action sports, blending the authenticity of the athletes' passion with the dramatic vistas of the Italian Alps. We sought to tell a story through the lens, documenting not just the physical activity, but the emotional connection between the athletes and the environment. Each frame was planned to highlight the spirit of adventure and the natural beauty of the location.
The Challenges
Shooting on location in a dynamic, natural environment presented several challenges. Unpredictable alpine weather, rapidly changing light conditions, and the need to keep up with fast-moving athletes across varied terrain required constant adaptation. Accessing remote shooting points and coordinating multiple sports simultaneously added layers of logistical complexity to the production. Thanks to the agency work and client representative we had access to logistic support and most importantly had a professional local guide to count on.
Creative Solutions & Execution
To overcome these hurdles, we embraced a flexible and innovative approach. We used a lean equipment setup to maintain mobility, relied on natural light tamed by experience, and leveraged advanced focus-tracking camera systems to nail sharp action shots. A decent understanding of each sport allowed for the anticipation of key moments, ensuring I was always in good angle to shoot interesting actions. Our small, cohesive team worked in unison, turning potential obstacles into creative opportunities that resulted in this powerful collection of images.
When Variety Meets Consistency
Achieving a delicate balance was central to our creative process. The client brief emphasized a consistent image look and feel across the entire series—a signature style that would unify diverse activities and locations. Simultaneously, the agency team pushed for a wide range of angles and compositions to ensure maximum versatility across various output formats, from full-page spreads to digital banners
Aesthetic Uniformity:
We established a clear aesthetic guideline early on, using specific color grading and exposure techniques during post-production to maintain a cohesive visual identity that binds every shot together.
Dynamic Range:
To satisfy the need for variety, our approach in the field involved constantly changing perspectives. We moved from low-angle wide shots that emphasize the terrain's grandeur to tight telephoto shots that focus on the athletes' determination.
Outcome:
The result is a library of images that are consistent in their professional quality and tone, yet diverse enough in their composition to serve a multitude of marketing and communication needs, effectively meeting both the client's brief and the agency's creative goals.
client: Mico - socks and sportswear
Art direction: Raineri Design
Photography: Matteo Mescalchin
Crew&tech: digitalmovie.it
Crew&tech: digitalmovie.it
Thank you for watching.