When AD Manuel Bottazzo initially told me about his concept I was really excited to work on this project. I was captivated by the technical challenge as well as the cool idea of having such a number of people involved. Firstly we run some test shots in order to figure out the best fitting size of the logo for the good relations with cyclists bodies. For the lighting we wanted a fairly natural look based on a single light source creating a nice fade from top to bottom. 
BTS video 
Client: Sellaronda Hero
Concept: Manuel Bottazzo 
Ph: Matteo Mescalchin
Photo Editor: Nicola Rizzo
Project Designer: Andrea Mescalchin
Grip&Video: GiovanniEdoardo Santon
Makeup: Danijela Brozović Ex Vitković
Studio: Digitalmovie.it
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